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"We want to keep the line as short as possible"
Van den Broek Kleinfruit introduces Mixed Berry's

Van den Broek Kleinfruit from Dinther, Brabant, Holland grows red currents, raspberries and brambles. By growing in greenhouses as well as outside they pretty much deliver produce all year round. Frank van den Broek manages, together with his parents, the company which has greatly expanded in the last few years. A new premises has been recently acquired with office space, packing station, docking station, refrigeration unit, storage and accommodation for the personnel. "We are very busy trying to get BRC-certification for which the new premises were essential", said Frank van den Broek.

Brambles bloom out side and can be picked in the greenhouses

Van den Broek Kleinfruit introduces Mixed Berries this season. This is a combined package of three products- red currents, raspberries and brambles. The soft fruit is mostly sold by Van den Broek Kleinfruit through Fruitmasters, but the Mixed Berries also go directly to wholesale. "We want keep the line as short as possible to give the consumer an extremely fresh and quality product", said frank.

Mixed Berries are packed per 300gr and there is also the possibility to deliver them in different combinations. The fruit will be marketed under the Prestige label. Frank says that the raspberries and brambles will mostly picked directly into the packaging, the red currents will be added later in the packing station. The reactions have been very positive according to Frank. "It is a new product that also looks very attractive", he says. "This product will sell it's self."

For more information:
Van den Broek Kleinfruit
Kleine Bosweg 5
5473 ND Heeswijk-Dinther
Tel. +31 (0)6-11372396

Publication date: 6/19/2009
Author: Nichola Watson


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