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Juice Pads by Acai: a 100% natural way to enjoy the freshness and taste of exotics

ACAI is a firm with international subsidiaries in different European countries, mainly in the Northern and Scandinavian ones. For its special about exotics, FreshPlaza has interviewed Massimo Castelli from the Italian branch of ACAI, in order to know more about its specific business.

ACAI commercializes frozen pulp of very exotic fruits. Pulp is offered mashed into Juice Pads (100 g), which can be quickly and easily mixed with water, milk, apple or orange juice, in order to obtain tasty drinks or smoothies or to make ice creams.

Juice Pads are produced from 100% natural ingredients: just sweet Brazilian fruits which have ripened under the Sun and have been subsequently peeled, pitted, washed and processed.

Assortment of ACAI Juice Pads is quite wide:
abacaxi (pineapple)
abacaxi&mint (pineapple + mint)
vitaçai (açai + guaranà)
vitaçai&banana (açai + banana + guaranà)
ORGANIC acerola
green coconut
mamao (papaya)
morango (strawberry)

"The most of these exotics - as Massimo Castelli of ACAI Italy says - is completely unknown amongst our domestic customers. When we started our activities four years ago, people in Italy thought we were crazy. Exotics? Frozen exotics? Nobody believed in us!"

"Today, fortunately, the story has changed. There are more and more partners interested in our products, because they have acknowledged the potential. It is not so simple to promote exotics in Italy, a country with a long tradition in fruit production, but we are confident that our passion for exotic fruits and for different tastes can be transmitted, also by means of more information about the nutritional value of these products".

Massimo Castelli - Managing Partner
Fax: +39 02 89950488
Mobile: +39 348 5958472
Skype: tropitalia

Publication date: 2/18/2009
Author: Rossella Gigli


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