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The Guatemalan based, Lafinita looks forward to consolidate its market of rambutan and mangostan in Europe

Luis de Paz, General Manager at Lafinita comments about his expectations with the marketing promotion of rambutan and mangostan in Europe (Lafinita produces/exports nispero and kaki).

In the second year of participation at the Fruit Logistica, Lafinita was featuring again its portafolio and marketing alternatives of exotics. For Lafinita seems to start a stage of consolidation in Europe. Lafinita has customers in France and Italy and during the fair they observed interest from German, Dutch and Spanish customers where Lafinita is next to export. Mr. De Paz, says that the expectations go even further "if we have customers in UK or northern Europe we would be able to provide customers there (...) but the idea is consolidation and let the new customers know about Lafinita and our portfolio of exotics".

For a Guatemalan based firm, it is certainly a success to export Asian products in so a competitive market as it is the European.


Luis J. De Paz
Gerente general
Lafinita, Guatemala.
Cel.: (502) 4217 9916

Publication date: 2/18/2009
Author: Jahir Lombana


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