“In today’s political environment, organic companies and stakeholders are increasingly seeking private sector solutions, and the trade association is taking the lead in supporting these efforts,” said Batcha. “There is a critical need to educate consumers about organic, for more technical assistance to help more farmers transition to organic, and to loudly promote the organic brand. Responding to that need, we are launching a two-track effort to develop a voluntary governance approach and to also advance initiatives that will deliver immediate big wins for the organic sector.”
The trade association has formed a Steering Committee to coordinate and lead the efforts. The committee is charged with addressing the governance questions around a voluntary program to maximize good participation and decision making, and also to bring together right now multi-pronged private efforts to foster coordinated organic research and promotion.
The Steering Committee established two subcommittees to guide the process -- a Governance subcommittee and an Immediate Programming subcommittee.
To gain the best thinking from stakeholders about some of the critical questions that need to be addressed regarding how to maximize participation in a voluntary program and how to make the best decisions on investments, the Governance subcommittee will be opening up a comment period for interested parties to provide detailed comments in writing to address these key questions. Interested stakeholders should look for the comment period to open up in the fall of 2018.
Members of the Governance subcommittee are Laura Batcha (Organic Trade Association), Kim Dietz (Senior Manager for Environmental, Natural and Organic Policy, The J.M. Smucker Company), Marty Mesh (organic produce grower and Executive Director, Florida Organic Growers), Perry Clutts (organic dairy farmer and owner, Pleasant View organic dairy farm in Ohio), Melissa Hughes (Chief Mission Officer and General Counsel, Organic Valley), Gary Hirshberg (CoFounder and Chief Organic Optimist, Stonyfield Organic), Melody Meyer (President, Source Organic), and Grant Lundberg (CEO, Lundberg Family Farms).
The Immediate Programming subcommittee will identify programs to advance organic, and coordinate and fund those programs immediately. These prototype programs will invest in critical needs and serve as proven projects for investment when a formal voluntary program rolls out.
Already collaborative programs are being developed and funded. The Organic Trade Association is joining forces with Organic Voices and the group’s “It’s Not Complicated” campaign to fund a nationwide message drive to reduce the confusion about organic. The goal for the campaign is to raise a minimum of $1 million for each of the next two years.
Other projects getting underway will ...
- Conduct in-depth consumer research on the most effective ways to reinforce the organic brand;
- Advance a portfolio of research to fill in gaps for organic farmers and show the beneficial impacts of organic on environmental and human health;
- Provide the necessary funding for more organic extension agents across the country.
The association will be unveiling more details on its plans to interested stakeholders and members with a series of informational meetings next week at the Expo East Natural Products Trade Show in Baltimore.
The Organic Trade Association submitted an application to the U.S. Department of Agriculture (USDA) in May 2015 to consider implementing an organic check-off program. USDA in January 2017 officially proposed a nationwide organic check-off program, opening the process for public comments. Last May, USDA abruptly terminated the rule-making process despite comments in support of the program from more than 12,000 individuals and businesses, including thousands of organic farmers, ranchers and business stakeholders.
“The organic community is committed to enabling a sound, resilient and sustainable future, and we look forward to everyone’s participation and influence,” said Batcha. “We want to make sure – through our collective efforts - that organic flourishes and grows for many years to come.”
For more information:
Maggie McNeil
Organic Trade AssociationTel: +1 202 403-8514
Email:
mmcneil@ota.com