Jaguar TFC and Dutch supermarket chain Hoogvliet introduced a new concept on 5 September: Alleen Even Intrekken (Just Let It Be Absorbed). An easy, pre-assembled fruit kit to make fruit water.
The various kits all consists of various types of fruit and herbs to offer consumers easy and varied choices. The fruit just has to be added to water and be absorbed. Alleen Even Intrekken is one of the concepts in a complete range of Alleen Even…, which ensures convenience and variation.
Jaguar TFC introduced the concept at Hoogvliet, based on trend research. More and more people are looking for healthy and varied choices, but don’t have time to spend on this. The idea for this specific concept came about because drinking regular water is often considered ‘boring.’ For example, when we drink tea we actually just add all kinds of flavours to our hot water. This fruit kit offers consumers the option to add flavour to their cold water without having to spend a long time thinking about the right combinations of fruit.
The kit can be found in 50 Hoogvliet supermarkets as of September. Hoogvliet is always looking for new ways of providing convenience to their customers with surprising, healthy products. Alleen Even Intrekken fits this ambition perfectly.