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More than 500 people participate

Opening of 2018 South China Fruit Industry Marketing Channel Summit

Shenzhen is the foremost special economic zone in China, in the center of south China, just a short drive from Hong Kong. Shenzhen is the center where many kinds of fresh products are gathered, including fresh fruit. The 2018 South China Fruit Industry Marketing Channel Summit Meeting officially opened on September 3rd in the Four Points Hotel in Shenzhen. This summit meeting attracted more than 500 fruit industry experts, including 7 Bugou Kiwifruit, Zhuangtai Agriculture, Jingong Fruit, Stoller (China), Haifeng Agriculture, BOIX, Zhanhua Jujubes, Xiao Yun Eco-agriculture, and Huasheng Fruit.


Meeting area for south China wholesale

This summit meeting revolved around the theme of "industry coordination" and involved detailed discussions on such topics as pre-order agriculture, trade trust, brand construction, etc. Representatives of the fruit industry, including Pagoda, Alibaba 1688, and Jin'anda, expressed their views on various topics in meeting areas dedicated to different aspects of the fruit industry. They paid particular attention to analysis of Chinese fruit industry marketing channels and current conditions in production areas, which are key areas for a healthy development of China's fruit industry.


Meeting area


Meeting area

What course should fruit industry wholesale follow? Guo Chenglin, board chair of Beijing Share Ideas Co., Ltd., stated that the fruit industry has always been poorly organized and shows tendencies to polarize, which makes it important to establish stable and recognizable brands. Mr. Zhu Qidong, vice-president of Pagoda, stated that marketing channels of both import fruit and domestic fruit suffer from a lack of good products.


Meeting area

Zhu Yongli, founder of iFresh Fair, stated that the improvement of China's fruit industry can not happen without the emergence of key enterprises, and key enterprises must take responsibility to improve their industry and market conditions. He also pointed out that this industry is in need of a structure and platform to unite the high-, medium-, and low-end aspects of the industry.


Meeting area

The large-scale fruit exposition organized by iFresh Fair, Asia Fruit Logistica, will take place on November 21-23 in Building 2H of the International Conference Center (Shanghai). The exposition covers a surface area of 27 thousand square meters and takes place simultaneously with the Asia Horticulture Exposition. Everyone in the industry is cordially invited to participate.

Source: iFresh Fair
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