California grape grower announces launch of top seal packaging

Pretty Lady Vineyards is announcing the launch of their new top seal packaging, available in an array of sizes for their red, green, black, and bicolor grape varieties. The new top seals will be available now for retailers and food service industry professionals.

 

As one of the first companies in the American grape industry to implement stand up bags into their packaging options nearly a decade ago, Pretty Lady Vineyards said it prides itself on staying ahead of the curve when it comes to innovation and market trends. “The marketplace is never stagnant. It does not sit still. The market has different needs at different times and we must try to deliver what the market wants,” says Pretty Lady President of Sales and Marketing, Nick Dulcich. “Innovations and investments in the future always pay off.”

 

According to the company, top seal packaging offers many advantages. First, the seals are said to help ensure food safety and minimize any chance of product tampering. They also reduce material waste, and provide a more consistent product for retailers. Top seals are more efficient from a packing standpoint as well, and they allow for more variety. Pretty Lady is kicking off their top seal offerings with one-pound, two-pound, and three-pound packs. They’ll be using top seals to pack the Pretty Lady, Hobgoblin, and Christmas Pretty Lady brands this season. 

 

In addition to their new top seals, Pretty Lady has invested in a state-of-the-art, multi-million-dollar packing facility, in an effort to create the most efficient way to pick, pack, and ship grapes. The company said the new facility helps enable the company to dial in the weight and quality much more effectively than manual packing, reducing a substantial amount of costs on their end, while providing a more precise package weight to customers. 

 

“At the end of the day, everything we do is to provide our customers with safe, good-eating, quality grapes,” says Dulcich. “Day-by-day, year-by-year, we sit here, we do our work, we listen, we visit customers, and we assess what we need to do to succeed.”