"We receive calls from all over the country for beets"

“We’re receiving calls from different parts of the country,” says Geoffrey Ratto of Modesto, Ca.-based Ratto Brothers. “And supply last year seemed to be a little weaker than it currently is.”

Over at Love Beets, Natasha Lichty notes that there also seems to be a lack of organic beet farms to meet their demand. The company works with growers out of upstate New York via its production facility in Rochester. In addition, it sources out of Colorado and Georgia if needed.

Sarah Bolla and Natasha Lichty of Love Beets.

That said, Ratto notes that for traditional beets, product should be more available in the coming weeks. With demand coming from around the country, it’s pushing prices up slightly, as high as $11.55.

Ratto also notes that consumption will continue to grow as consumers become more knowledgeable on the benefits of beets. “The value-added sector continues to grow but we stick to bunching and bagging beets,” says Ratto.

However, companies such as Love Beets are working with a variety of beet products and continue to expand its product line—this includes a 1 lb. bag of beet powder, diced Honey + Vinegar Golden Beets, vacuum-packed golden beets and golden beet salsa.