With an increasingly impressive trajectory, Mac Fruit Attraction will celebrate its third edition from December 8 to 10, in Cairo, as part of FoodAfrica. Organized by IFEMA and CESENA FIERA, two of the trade show operators from the main producing and exporting countries of fruit and vegetables -Spain and Italy- Mac Fruit Attraction will once again contribute to the positioning and international professional network of fruit and vegetable companies thanks to direct access to new strategic markets, which will allow them to contact local operators as well as operators from the local area of influence.
The results of the second edition held in April 2017, showed the positive track record of this encounter, which saw the attendance of 10,830 professionals, importers, traders, distributors, producers and representatives from the Horeca sector, among others, from Africa (41%), Gulf countries and the Middle East (29%), Asia and the Far East (16%) Europe and Russia (12%) and America (2%).
This established platform for the horticultural sector welcomed the participation of 17 companies alongside the 294 companies from the Egyptian fair. This was an edition that continued to contribute decisively to the internationalization of Spanish and Italian products and brands with their access to new markets and the generation of business opportunities, in a market such as that of Egypt, which accounts for 556.7 million dollars worth of vegetable imports and 498.5 worth of fruits and nuts, as well as the African market, which allocates 5 million to vegetable imports.
One of the most highly valued initiatives was the buyers programme that Mac Fruit Attraction made available to participants comprising some 300 professionals from the purchasing and distribution chain of more than 54 countries, mostly from Asia and Africa, with high decision-making power and negotiation capacity.