Wada Farms Marketing Group has partnered with organic packer Genesis Organics located in Southern Idaho. According to the companies, this new partnership provides new avenues for growth in the organic potato category with most notable being a longer supply availability to service all retail and foodservice industries on a year-round basis.
Kevin Stanger (left), and Don McFarland
“The demand for organic produce continues to grow in an exponential fashion. Customers are asking for more organic options when it comes to potatoes, and we are proud to be able to respond to that demand,” states Kevin Stanger, President, Wada Farms Marketing. “This new partnership will further enhance our ability to be a onestop shop pertaining to all things organic and conventional in the potato world. We’re taking the pressure off buyers having to source from multiple locations throughout the year. At the end of the day, we can provide fresh organic options with efficient, convenient supply chain solutions.”
Don McFarland, Grower & Co-Owner of Genesis Organics, states, “We are confident that our partnership with Wada Farms will result in delivery of the best varieties, in the best condition, to meet the demand of the discriminating, health conscious retailers and consumers in our ever-changing environment today. We are continually searching for varieties that meet that need.”
For more information:
Eric Beck
Wada Farms
Tel: +1 (208-542-2898