Fyffes launches new Dundalk FC video

Banana importer Fyffes has released another film production which continues to tell the story of Dundalk Football Club and its achievements in domestic and European competitions.

Entitled ‘The Next Chapter’, it is the fourth video in the series produced by Fyffes since its sponsorship of the Club began. Like its predecessors, it will be shared on YouTube and other social media channels such as Instagram, Facebook and Twitter. It will also feature on Dundalk FC, Fyffes and other sporting websites.

The storyline of this latest video deals with the Club’s response to the challenge being set by rivals and its disappointment at having missed out on winning their fourth league title in a row last year. Coverage is also given to the benefits their success has brought to Oriel Park in terms of player morale, team confidence and future development.

Formally launched by Fyffes Ireland managing director Gerry Cunningham at an event in Oriel Park recently, ‘The Next Chapter’ is in the style of its three popular predecessors, each of which focused on a distinctly different aspect of the Dundalk FC story.

The first – launched in 2014 and entitled ‘Every Step of the Way’ – depicted the Club’s emergence from times of difficulty. ‘The Town’, released a year later, placed an emphasis on the people of Dundalk and the importance of the club to the region. The 2016 launch of ‘The Captain’s Armband’ recalled the story of Dundalk FC as seen through the eyes of Club captains, past and present.
To-date, these first three videos have attracted over 1 million views across YouTube, Facebook, Twitter and other online media. In that, they are said to have had a ‘beneficial influence’ in helping to create an international awareness of Dundalk FC and in giving the Club an aura of solidity and success similar to that enjoyed by leading clubs in the UK and elsewhere.

Speaking at the launch, Gerry Cunningham said: “As with all clubs in major competitions, strong backing has a vital role to play. As a company strongly rooted in Dundalk, Fyffes is proud that the sense of security our sponsorship brings allows administrators, team managers, players and coaches to focus more effectively on the important task of winning matches”.

Responding, Dundalk FC Chairman, Michael Treacy said: “Fyffes’ ongoing sponsorship is helping the Club achieve success and is providing a way for us to share our journey as the team’s story unfolds”.