Expectations for 2018/19
Considering that the information provided by Prognosfruit must be analysed within a general context and bearing in mind that a series of elements could influence the market, the data paint a rather clear picture for the next season. The apple volume available in the EC could be among the highest ever. Problems connected to drought and the related reduction in grades already visible in various countries must also be kept into consideration.
The ongoing Russian ban and the unstable economic/political situation in the main North African countries remain elements that could affect the 2018/19 apple season. A few producer countries, Italy included, suffer due to the loss of markets such as Egypt and Algeria as well as from the lack of bilateral phytosanitary agreements. The help of national and EU authorities is not just desirable as it is necessary.
There will be no produce from the previous season available at the start of the 2018/19 commercial season, which is a good thing. In addition, there are more volumes of modern varieties appreciated by the market. The processing industry could be an interesting outlet for low-quality fruit. Finally, considering the internal pressure within the European basin and the unfavourable rate exchange for "third" operators, imports from countries in the southern hemisphere are not expected to increase.
In this context, expectations for the 2018/19 season remain positive, especially when it comes to high-quality large fruit. The fact that the Italian apple sector is well organised is important for competitiveness and to lead the varietal innovation and export processes.
In the near future, the apple sector will focus even more on exports, although it needs to work as a system employing a clear policy to increasingly involve ministerial authorities.