Snack carrots up by 20% for 2 years in a row

Ample irrigation meant that the dry weather had no effect on the growing snack and washed carrot market. Dutch wholesaler, Waspeen Centre, Katwijk grew by 20% for the second year running. They are also not experiencing any problems at the moment. "We had to irrigate more and harvested a little less than usual. Despite this, we were able to fulfil our obligations", says Mart Ouwehand of Waspeen Centre Katwijk. They grow exclusively for the Dutch supermarket chain, Albert Heijn.

Growing these carrots is very intensive and, therefore, more expensive. Waspeen Centre Katwijk's cultivation area is on the Dutch coastal region. From here, they can supply these carrots to the processor, Koninklijke Vezet, year-round. This processing company then delivers the washed carrots to Albert Heij. " This spring we did have to buy in. This was because our production started later. We have a farm in Italy that grows early carrots", says Mart.

This farmer was able to manage the hot, dry weather well. The washed carrots' shelf life (ten days) and quality were good. As positive is that the recent extreme weather conditions were beneficial for the carrots. Mart says, "Waspeen Centre Katwijk carrots always taste spot-on, but they are now even a bit better. The sunnier the weather, the sweeter the carrots."

Snack carrots are sold in close consultation with buyers. "We enter into annual contract agreements with Koninklijke Vezet and Albert Heijn. Together we consider whether expansion is needed. We also supply, per order, on a daily basis. The carrots that are harvested today are at Koninklijke Vezet tomorrow. We have short lines and good communication. In this way, we manage to have vigorous growth every year. This is good for everyone", Mart explains.

The snack and washed carrots are available in various kinds and sizes from Albert Heijn. From small 150g packs to 650g containers. "The 300 and 500g packs are popular. However, the mini carrots and mixed carrots and snow peas are also getting more popular", concludes Mart.

For more information
Waspeen Centre Katwijk
Mart Ouwehand
4 Doornweg
2231 LJ Rijnsburg
Tel: +31 (0) 651 144 548
waspeenwck@gmail.com