Says Retail Sales Manager Ben McLeod, “With more of our fruit going direct to retail partners in China, a road show has so many benefits. It significantly increases Mr Apple sales, which a retail partner like CR Vangaurd appreciates. Secondly, it enables shoppers to taste Mr Apple and try the famous Mr Apple crispness for themselves. This helps us both build the brand and drive repeat sales in store.”
Lisa Cork, Special Projects Manager for Mr Apple notes, “In 2018, Mr Apple launched a comprehensive China social and digital strategy with the goal of building the Mr Apple brand. We used both WeChat and Weibo to showcase Mr Apple and the flavour benefits of New Zealand apples. We learned a lot in the last eight months and we are continuously putting new ideas to the test to improve our China consumer engagement. The road shows were one idea that really delivered. Not only did the shows drive Mr Apple sales, they significantly increased our WeChat followers too.”
Mr Apple is one of New Zealand’s largest, vertically integrated grower, packer, shipper and exporter of apples. Mr Apple exports nearly five million cartons to over fifty countries around the world and one in every four apples exported from New Zealand bears the Mr Apple brand.
Mr Apple will be at Asia Fruit Logisitca Hall 5 K37
For more information:
Lisa Cork
+64 274 772 842
Lisa@freshproducemarketing.com