New campaign promotes Greenskin avocados

Cool Fresh International from Ridderkerk in the Netherlands has introduced the ‘Rise of a New Dawn’ campaign for the so-called Greenskin avocados. According to Paul van Douwen of Cool Fresh, the product is called greenskin because the skin remains green as the avocado ripens. “I’m a big fan of this type of avocado, because it’s very healthy. I prefer greenskin avocados because of their creamy and nut-like flavour and good shelf life. Besides, in recent years Cool Fresh has proven that this product is popular in a number of our market segments. It’s a particularly beautiful product, with which we achieve an ever-growing market share.”

Nic Jooste, who does marketing for Cool Fresh, says South Africa is one of the most important supply countries of greenskin avocados for Cool Fresh. “South Africa is an inexhaustible source of inspiration for every creative mind. When Paul asked me to come up with a campaign for our new season, it didn’t take long. With ‘The Rise of a New Dawn’ we allude to the South African origin of the Ryan avocados we currently trade in good volumes. The fact that this product has also resulted in new marketing perspectives for us plays a part in my choice for this slogan as well. By using beautiful visual images, we created the typical ‘Cool Fresh wow factor.’”