The benefits derived for SunMoon B2B stakeholders mean that the blockchain technology will potentially bring more distributors around the region to join SunMoon’s network, expanding its Network x Geography x Product (NxGxP) business model which currently has 15,000 points of sales serving over 100 million households in 11 countries in three continents, with over 100 product types under the SunMoon and Ecofresh brands. This will also encourage B2C consumers to buy more SunMoon fruits and products as customers are better assured of their origin and quality.
SunMoon Deputy Chairman and CEO Gary Loh says, “We are pleased to take the lead in efforts to improve food safety. Blockchain addresses consumer concern over food safety as it enables real-time tracking of a fruit’s origin from farm to fork. With blockchain, we also strengthen our ability at the B2B level to buy and sell any fruit from and to anyone, anywhere, with no trust issues. This technology adds another building block to our technology platform and integrates seamlessly with our NetSuite ERP system.”
For more information;
Ms Sharon Cheah
Tel: +65 9658 2942
Email: sharon@waterbrooks.com.sg