The brand, whose tag line is “make every dish a little adventure with Tenderstem”, will be appearing at The Great British Food Festival at Chiswick House between 10th and 12th August and The Big Feastival in the Cotswolds between 24th and 26th August.
The experiential pop ups will see a branded Land Rover and chill-out tent appear at each festival, offering festival-goers the chance to sit back and relax whilst sampling the best-selling brassica.
The brand has also enlisted indie band Dead Blue to perform a series of acoustic sets in the Tenderstem chill-out zone. Earlier this year, the band released their ode to the veg, simply titled “Tenderstem”, which will act as the backing track to the brand’s summer sampling, along with a set list of other festival favourites. The band will be performing on Saturday 11th August at The Great British Food Festival and on Saturday 25th August at The Big Feastival.
Theresa Richards, marketing manager for Tenderstem, said: “We’re thrilled to be trying something new this year, appearing at these two fantastic music festivals to spread the word about Tenderstem. As this year’s campaign is all about taking little adventures, we felt these festivals were a great expression of that. We can’t wait to engage with festival-goers who may not already have heard of Tenderstem, and give them a chance to try the delicious treats we’ll have on offer.
“We’re thrilled to have Dead Blue accompany us on our appearances at these two key food festivals. We felt this was a really fun way to combine the foodie focus of these events with the festival spirit: great music played on an acoustic guitar, where people can sit down, chill out, have a bite to eat and enjoy themselves.”
Bea Doyle
MCG PR
Tel: +44 0113 307 0113
Email: bea.doyle@mcgpr.co.uk