Darling Group ready to start shipping New Zealand avocados to China
Darling Group’s GM Sales and Marketing, Jacob Darling says the audit was a challenging process.
“I am proud of the team’s success and of the level of professionalism and capability we demonstrated to ensure every detail of the Just Avocados’ packing facility and systems met the China specifications.”
An industry trial shipment of New Zealand avocados was sent to China in February. Darling Group will continue with shipping of commercial volumes in the coming season - August/September 2018.
Darling says there is work to be done in the market but following their successful citrus programme into Shanghai last year, is aware of what is required to establish the category.
“Lessons from our 2017 citrus programme will be used to optimise our New Zealand avocado programme in the coming season.
“Adding avocado to our established fresh produce export programme to China is a great benefit for us and our growers - our partners in China are excited about the fruit from New Zealand,” says Darling.
Demand in China for avocados continues to grow with 20,000 tonnes imported in 2017 versus 31 tonnes in 2011.
With the success of the recent trial shipment to China behind them, Darling Group are now focused on working with their in-market partners to prepare for the coming season.
“We have a number of great stories to share with consumers about New Zealand avocados, the unique health benefits being a strong message to leverage in this market.”
For more information:
Midge Munro
Darling Group
Tel: +64 7 549 3027
Email: midge@darlinggroup.co.nz
www.darlinggroup.co.nz