Grupo AGF to produce over 70 million kilos of Fashion® watermelons

At their peak in terms of ripeness, these watermelons meet the high

quality standards of Grupo AGF, which supplies its customers with bright red seedless watermelons that are sweet from rind to core. Consumers can already purchase Fashion® watermelons at their local stores.

Like last season, approximately 40% of the production is intended for export, particularly to European countries, such as Germany, France and the Nordic countries, among others, where the product is highly demanded.

The Fashion® watermelon growing process at the company's 1,700 hectares, both in greenhouses and in the open field, has been marked by normality. After the start of the harvest in Almeria, Grupo AGF's remaining partners in other Andalusian provinces and in the East of the country will join in at the most appropriate time for the product for each area, up until the season comes to an end in September.

In its quest to continue leading the seedless market in Europe, Grupo AGF has reactivated its R+D+i, significantly increasing funding in this area to adapt to future trends and innovations make a contribution in terms of health and export, among others. The re-launch of this department was approved by the General Assembly of Grupo AGF, held on 8 May.

Grupo AGF was founded in 2002 and brings together 17 companies from different parts of Spain, namely Almeria, Granada, Seville, Murcia, Alicante, Valencia, Castellon, Tarragona, Huesca, Ciudad Real and the Balearic Islands. Grupo AGF owns the seedless watermelon brand Fashion®, which is the leading name in Europe's seedless sector. Currently, Grupo AGF is the continent's largest group of companies in the horticultural primary sector.