Known as the wintertime beauty from New York State, RubyFrost apples have sold out right before the start of the spring season.
“We can’t believe how quickly we sold out this year,” stated Mark Russell Crunch Time apple grower and marketing committee chair. “The response from consumers has been extremely positive, and that meant bigger orders from our retail partners.”
Available exclusively from Crunch Time Apple Growers, RubyFrost expanded its retail distribution by 40 percent in 2016, reaching additional markets across the U.S. The season launched the second week in January and the final supplies were shipped out in mid-March. Russell adds that “It was particularly gratifying for me to have coast-to coast success with RubyFrost. As an Eastern grower, we love to ship west.”
Marketing efforts included a social media contest, coupons, POS materials with high graphic bins, pouch bags and in-store demos.
“The demos really tell the tale; people really respond to the combination of a hard crunch with compelling apple flavor, “ said Russell, “that’s what makes RubyFrost such a winner in the New Year.”
RubyFrost enthusiasts report the crisp texture combined with the well-balanced taste of sweet and tart flavors make it such a great snack. According to Russell, consumers showed their love for the new apple this year via social media feedback. One new fan described RubyFrost as “crisp and juicy with a hit of blackberries”, while many others proclaimed it as their new favorite variety.
Russell remarked, “The high demand for this apple shows that its qualities stand out. There’s a lot of new energy in the category and it’s become an exciting and competitive space. RubyFrost sells well – because it eats well, and that’s what consumers demand.”
For more information:
Alison Eiler
+1 952 221 1031