US: Martha Stewart's lifestyle site confuses durian with jackfruit

An article in an online magazine from the brand of famous American chef and cookbook author, Martha Stewart, prompted taunts from Netizens when it mistook durian for jackfruit.

The article titled Here's Exactly How To Use Jackfruit, published on Stewart's eponymous site under a section named Strive mistakenly featured a picture of durians.

A line about jackfruit which appeared right before the picture of the durians said: "This tropical fruit, often grown in India and southeast Asia, has a texture that can be an excellent substitute for meat."

While unripe jackfruit has become popular in recent years as a meat substitute, given how its fruit can be easily shredded, similar to pulled pork, the durian's texture is very different from meat and is not known to be used as a substitute.

Freelance writer Erin Chew - who uses the name ThisAsianWomanSays on Twitter - tagged Stewart's official Twitter and questioned how she could make the mistake and why no one on Stewart's team bothered to do an image search of jackfruit.

According to, she added: "Can these celebrity #white folks get our SE Asian fruits correct?"

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