Own brand share will increase to 50%

MissFresh completes $450 million financing

On September 6th, the fresh produce E-Commerce platform MissFresh announced that it has completed a new round of financing of US$450 million, led by Goldman Sachs Investment Partners (GSIP) and Tencent. MissFresh plans to increase the proportion of its own branded products to 50%, and expand 10,000 warehouses to cover 100 cities.

Xu Zheng, founder and CEO of Miss Fresh, said that Daily Fresh will continue to develop the global quality supply chain, selecting 3,000 fresh products and increase the proportion of its own brand products to 50%. The company is advancing a new plan that covers 100 cities, expands 10,000 warehouses and provides fresh-keeping one-hour delivery service to 100 million households.

Source: Beijing Business Daily

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