China’s Fruit king profits from agritech

In his home town in South China's Guangxi Zhuang autonomous region, for many years now Lu Yizhen is known as the "Banana King". He is the founder of Guangxi Jinsui Agriculture, Lu's story represents a generation of bold, daring, and insightful farmers, contractors, and entrepreneurs who benefited from China’s reform and opening-up policies.

China is marking the 40th anniversary of the implementation of reform and opening-up policies this year. Lu founded a company in 1996 and was determined to pursue modern agriculture powered by technology and at a certain scale, rather than fragmented fields.

Over the years, Lu continuously expanded his fields through rural land transfer and shifted his focus from sugarcane to bananas. In 2005, he registered a banana trademark for promotion. "My fame as the Banana King did not come easy. I don't rely on heaven or earth, but only on technology to succeed.”

"The period from August to mid-November is fruit season in northern China, and I need to beat my competition by having my bananas on the market one month earlier and ensuring supplies lasted even one month after the season ended. That's why seedling, humidity, and fertilizer management must be precise.”

To fight Panama disease, a common headache for banana growers, Lu established a research centre and cooperated with national research organizations. Bio-manure was used to improve soil conditions and fight the disease.

According to, Lu now has 333 hectares of dragon fruit and 2,400 hectares of bananas.

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