Why Aldi wraps its fruit and vegetables in plastic

German super giant Aldi has finally been brought into the war on plastic, with its fresh fruit packaging under scrutiny.

Woolworths and Coles have both come under fire in recent weeks as their use of plastic has been scrutinised, but until now Aldi had remained relatively unscathed.

The company has never stocked single use plastic bags, but consistently keeps most of its fresh fruit and vegetables in plastic containers.

The reason for this decision is largely because of the company's business model, which prioritises efficiency and savings.

Aldi's model has always been built upon cost cutting and efficiency by having a lack of brand variety, stocking predominantly its own range, cutting single use bags and packing at the counter, and big bar codes on products to allow a quicker and easier scan.

Tom Daunt, the head of Aldi Australia, admitted packaging fruit and vegetables creates an easier checkout experience.

'It adds a tiny amount of incremental cost to add packaging but it keeps the product fresher and it keeps customer's hands off.'

While some products in the store are offered loosely as well, the majority of items can only be sold in bulk packaging.

An Aldi spokesman said: 'We are committed to protecting the environment and minimising our impact wherever we operate. We are actively focused on reducing our reliance on plastics. As a first step, we are working to improve packaging solutions that include greater use of recyclables and recycled content.

'Despite the customer and operational benefits of packaging, it is clear to us that these considerations must be weighed up with the environmental impact. We are working towards improving our practices and will continue to reduce our reliance on packaging.

'As a member to the Australian Packaging Covenant Organisation (APCO), ALDI actively takes action on our obligations to find optimised and sustainable packaging solutions to minimise waste.

'Over the coming years our customers can expect to see changes in our stores that reflect our commitment to protecting the environment.'

Source: www.dailymail.co.uk

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