“We are going to export about 1.700 tons of Medjool Dates, 100 tons of Barhi dates, 200 tons of Deglet Nour dates in the coming season”, says Avi Dagul of Field Produce Marketing. “This is about 10% more in total than last year.” This Israeli company specializes in production and marketing (export & local market) of dates.
Avi says the consumption
of Medjool dates is growing year-on-year. “The demand for Medjool is higher than what we can offer. We increase available quantities by 5% - 10% every year. and there are also increased volumes of this variety from countries such as Morocco, Egypt, and South Africa.”
Field Produce Marketing’s main export destinations are West and Northern Europe - the Netherlands, France, Germany, Scandinavia, Italy, and Spain. “We are very strong in the Spanish market”, says Avi.
" the company also exports to other parts of the world - such as Singapore, Australia ,Eastern Europe and Turkey where we have a strong presence as well”
“Morocco is becoming a very important producer of Medjool,” says Avi. “They used to grow them 60-70 years ago, but stopped due to diseases attacking the plantations of this variety” According to him, the dates from this country are low in quality. “It is too humid there, and climate is not perfect, which results a high percentage of skin separation.”
He adds that they are planning to produce enormous quantities, so they will, of course, have some dates of good quality. “Morocco is planting a lot of Medjool dates. It will, however, take more than ten years for them to build up and become the largest producer of Medjools in the world.”
Field Produce Marketing also sells Bahri dates. This season will begin on the first week of August, and will end at the beginning of October. “Our crop is of very nice quality,” says Avi “They have a very good colour and size. I believe it will be a better season than last year because the weather was much better this year.”
In Israel, the Barhi date season begins in the south of the country – where the harvest of these dates took place in mid of July. Then, at the end of July, the harvest will continue to the Dead Sea area and the Jordan Valley, where Field Produce Marketing is located. “We export our entire volume within a month to the European market,” says Avi. Deglet Nour
"Field Produce Marketing is one of Israel's biggest exporters and producers of Deglet Nour Dates as well, the season will begin on the second week of September, and we are planning to export around 200 tons."
"The main export will be on branches in 5 kg cartons, to the Spanish market which is our main market in Europe for this variety. We export year round."
For more information:
Avi DagulField Produce Marketing