Ballantyne's Strawberries, near Mackay, is the only farm producing the berry in the region and is owned by married couple Margaret and Allan Ballantyne. While the produce is only sold locally, farm visits and pick your own is a major part of the business.
“In 2016 we had three major rain events here with 150mm,” Mrs Ballantyne said. “Three times in three months and we were never open, and we had no berries and we made absolutely no money. My husband had to go back out to work to make this happen, work in coal mining.”
Mrs Ballantyne says conditions have been perfect this year.
"It's been excellent," she said. "We've had no rain and it's been dry. That's why. We only produce around 200,000 punnets - we are only a small farm. We've got Red Rhapsody, Scarlett Rose and Parisienne Kiss - as well as Suncoast Delight, which is an old one and we've had that before."
But it is not only production that is proving rewarding, but the farms patronage. Mrs Ballantyne says the farm is open from Wednesday to Sunday and during the recent school holidays "thousands of people" visited, meaning they had to close for two days to let the berries ripen.
"One Sunday alone a few weeks ago, we had over 800 people here and it was full on - they picked everything," she said. "We are the only strawberry farm around here. It is all sugar cane."
The family owned business has also expanded into raspberries, with blueberries on the way.