On June 22, the National Intellectual Rights Service of Ecuador delivered the certificate of denomination of origin to the Amazonian pitahaya of Palora, a certificate that gives the product a sense of identity and unique belonging and that it is vital to support the cultivation and commercialization of this tropical fruit.
The pitahaya from Palora is a product of higher quality than the one produced in other areas, which is why the denomination of origin offers a protection to producers against possible falsifications and assures consumers they will obtain a constant level of quality.
The region of Palora currently produces 12 million kilos of pitahaya, nearly 80% of which is exported to North American, European, and Asian markets. One of the main producers of this fruit is Ecuafields, which will participate in Asia Fruit Logistica, promoting the Ecuadorian industry.
In this year's edition, Ecuafields has increased the variety of products it offers. "Even though our flagship product is the yellow pitahaya, we now also have red pitahaya, pineapple, avocado, soursop, mango, physalis, and granadilla, among other products. All of which have a stable and adequate price for each market," said Gabriela Vallejo, the operations manager of Ecuafields.
"Much of Palora's economy focuses on the production of pitahaya, which generates close to 30 million dollars, a number that will surely increase after the declaration of denomination of origin, in benefit of the 8,000 people."
of China, so this company's participation in Asia Fruit Logistica is a great opportunity for them. Ecuafields is very knowledgeable about the Asian market, its idiosyncrasy, language, and business culture. "We could say that Asia is our second home, we feel very comfortable negotiating with the Chinese market and we know the great potential this market has," Gabriela Vallejo stated.
"Ecuador is very close to opening the market for the export of pitahaya to mainland China, which fills us with positive expectations. We are preparing many surprises regarding the promotion that we will carry out in this market."
The US market is also very important, as it has welcomed the Ecuadorian pitahaya, which has caused demand to increase very rapidly. In addition, unlike the red pitahaya arriving from Vietnam, the one from Ecuador does not need irradiation, which reduces its useful life.
In high seasons, the Ecuadorian pitahaya can reach the United States by sea, which allows sending larger volumes and improving costs, which makes this fruit, which is considered a very exclusive fruit due to its high prices and has wonderful digestive benefits and an exquisite taste, more accessible to consumers.
Ecuafields is present at the Asia Fruit Logistica, Hall 3 - Booth U53.
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