"Spain: "Our citrus companies have a lot to gain in the Chinese market"

China is a very promising destination for Valencian citrus fruits, as demonstrated in recent years by the constant growth of orange and mandarin shipments. However, the volumes exported to that country (about 20,000 tonnes) are very small given the country's purchasing and consumption capacity and the commercial quality of Spanish citrus fruits.

Since export firms have a growing interest in diversifying their destinations and reaching more distant markets, several agencies of the Public Administration (Generalitat and Government) have held a technical meeting with the sector itself. This served to outline the possible promotion actions under consideration in order to take advantage of the great opportunities for citrus exporters in China.

Heads of the Valencian Institute of Business Competitiveness (Ivace), the Department of Agriculture and the ICEX (Spanish Institute of Foreign Trade) described the possible commercial strategies and asked growers to explain their concerns and suggest ways to deal with the complex procedures necessary to expand in the Chinese market. Spain currently accounts for just 3.6% of the citrus fruit bought by China, well behind what Australia, the US or South Africa are selling.

María Dolores Parra, General Director for Internationalization, stressed that "our citrus companies have much to gain in the Chinese market and therefore the administrations should collaborate with them in order to achieve the best results."

Cristina Martínez, territorial director at ICEX, outlined the actions carried out by this body, highlighting the effectiveness of "reverse missions", aimed at showing Chinese importers the quality of Valencian products and strengthening relations with them. For 2019, promotional campaigns are planned in large cities in China.

Source: lasprovincias.es

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