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Strategic cooperation agreement

China: Miss Fresh partners with China Unicom

Miss Fresh Convenience Stores and China Unicom signed a strategic cooperation agreement in Beijing on June 26th. The two companies will cooperate in the fields of communication services, product supply, and shared resources. Their first initiative will be an innovative cooperation model that combines automated retail and communication services.


Official ceremony where Miss Fresh and China Unicom sign their strategic cooperation agreement

Miss Fresh is a subsidiary company of the E-commerce Store Miss Fresh. The company is specialized in automated retail, and came online in June last year. In December last year the company completed an initial 200 million yuan [30 million USD] investment deal with Tencent and China Everbright Unlimited. Miss Fresh Convenience Stores further reached an agreement with Tencent for strategic cooperation in May of this year. They have already begun to experiment with face recognition AI in automated retail.

Source: Chuang Finance and Economics
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