Danish company sees promise in 'souping'

Danish company Tasteful Foods, based in Copenhagen, is all about sourcing tasty bestsellers to introduce into the Scandinavian market, and this time, it's all about 'souping'. The company has announced that they are launching ready to drink cold soups, which are 100% organic and plant based.

"We came up with the idea because 'souping' is a trend that is really building momentum around the world. It is the most convenient way to have a healthy meal on the go, and since our business is convenience foods, it was logical move for us," shared CEO Anders Christensen.



According to a recent article in the New York Times, 'souping' is the new juicing. It's a great alternative for those who felt that juicing was too difficult and taxing, providing an easier detox than juice cleanse. According to Despina Hyde, a registered dietitian at NYU Langone Medical Center, 'Soup cleanses are inherently lower in sugar over all because they’re using more vegetables and complex carbohydrates versus fruit. They also tend to be higher in fiber, which has so many good benefits.'

Anders said that they wanted to come up with exciting new flavours and not just go with a traditional cold soup like gazpacho. The range consists of the following flavours:
  • Sweet potato, coconut, turmeric, mango
  • Tomato and goji berry
  • Beetroot, pear, coconut
"We are launching at 7-eleven, Q8, as well as the Coop DK banners, Irma, Superbrugsen and Kvickly in the first stage, and we are in the middle of talks with retailers around the rest of Scandinavia. The soups are going to carry our new brand name GRÖNT, which will cover all of the new plant based products that we will launch going forward," Anders concluded.

For more information:
Anders P. Christensen
Tasteful Foods
Tel: +45 53633084
Email: apc@tasteful.me
tasteful.me

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