For some 20 years, itc promotion has been conducting a large number of promotions for Zespri, including the Zespri Roadshow in North, West and East Germany. Now the cooperation is being expanded: "After many years of a trusting partnership and numerous joint successes, we are very pleased that itc promotion is now used throughout Germany for the Zespri Roadshow!," reported Andreas Borgers, Marketing Manager Germany at Zespri.
Zespri Roadshow / Zespri
From June to September of this year, itc promotion sends a total of 14 vehicles, each with two promoters, for tastings and sales operations throughout Germany.
At the Zespri stalls, which take place outside the respective markets in good weather, consumers can sample perfectly aged SunGold and Green Kiwis. Buy 10 kiwis and get a shopping bag and a handy kiwi spoon for free. In addition to the roadshow, Zespri tasting booths will also be there for Zespri summer promotions at hundreds of other markets.
The Zespri Roadshow is not only popular with consumers: The Zespri Roadshow is also considered to be a best practice for successful promotions by many trading partners. It has certainly become a brand with high recognition values through years of continuous work.
At the Zespri stalls, which take place outside the respective markets in good weather, consumers can sample perfectly aged SunGold and Green Kiwis. Buy 10 kiwis and get a shopping bag and a handy kiwi spoon for free. In addition to the roadshow, Zespri tasting booths will also be there for Zespri summer promotions at hundreds of other markets.
The Zespri Roadshow is not only popular with consumers: The Zespri Roadshow is also considered to be a best practice for successful promotions by many trading partners. It has certainly become a brand with high recognition values through years of continuous work.
More information and current dates of the Zespri Roadshow can be found on the Zespri Facebook page.
Source: ITC Promotion/openpr