“The season of this year is going well. Over the years the market is demanding more fruit. The European market uses limes for more than just in drinks. This is a very positive market development. Nowadays, restaurants offer dishes that have Persian limes, especially from Mexico, as a central ingredient”, explains Hiram Herver, European Director of Inverafrut. Inverafrut Worldwide has started developing closer relationships with customers around the world. “5 years ago, we opened offices in our main receivers countries. We started with the United States, followed by the Netherlands, the UK and Korea. The mission is to give a personalized and better service to our customers anywhere they are. In addition, we would like to develop new markets for our fruits and vegetables from Mexico.”
Last Friday, the 15th of June, Inverafrut celebrated their 14th anniversary.
“In 2017, we developed the markets in China and Korea. Also, we invested in a new packing line station with 5000 square meters in facilities and a loading bay to load up to six containers at once. With these new facilities, we are ready to fulfil all programs for 2018 with full capacity. This means packing up to 40 containers to Europe and 40 containers to the US every week. We use ultraviolet technology for the selection of the fruit to assure we offer good quality products.”
He concludes: “This year we aim to open new markets in Eastern Europe, Russia and others. Our main production is from the Veracruz region and mostly Martinez de la Torre. Indeed, there is an increase in production of limes in Mexico, but we don´t foresee any problems because of this. There is plenty demand for the Mexican limes in general. Besides the diversification of export markets, we also include more products in our assortment year after year.”
For more information:
Inverafrut
Mexico
Gabriela Garrida (sales)
+316 18 337836
E: gabriela@inverafrut.com
Alejandro Guerrero (sales)
+316 18 337654