Giumarra Vineyards announces unique PLUs for proprietary varieties

Giumarra Vineyards announces unique PLUs for proprietary grape varieties.

Green varieties:
• ARRAFIFTEEN – ARRA SWEETIES – 3491
• ARRATHIRTY – ARRA SUGAR DROP – 3504

Red varieties:
• ARRATWENTYEIGHT – ARRA PASSION PUNCH – 3503
• ARRATWENTYNINE – ARRA PASSION FIRE – 3492

Black varieties:
• ARRATWENTYSEVEN – ARRA MYSTIC STAR – 3502
• ARRATHIRTYTWO – ARRA MYSTIC DREAM – 3505

“The addition of unique PLU’s and UPC-A codes on our ARRA branded bags will provide our retail partners with the data needed to better segment the grape category. We are excited to offer fresh and flavorful premium varieties that will result in a noticeably larger ring at the register compared to conventional varieties.” Mimi Corsaro, VP Marketing & Director of Export Sales. 

For more information:
Mimi Corsaro Dorsey
Giumarra Vineyards
Tel: +1 (661) 395-7100

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