Levenig Fresh GmbH relies on successful product lines in fresh-cut segment

'Great enthusiasm for convenience berries’

No matter where, when or for whom: the sumptuous berry fruits of Levenig GmbH are now also available ‘ready to eat’ as a convenience product on the refrigerated shelves. This season for the first time, the company based in Nörvenich-Pingsheim is offering cups with berry fruit and a topping of your choice. Further product lines are already being planned and tested, as we were told at the firm’s booth at the first European Convenience Forum in Hamburg. Hearty fruit snacks in the variants ‘grapes with Gouda’ and ‘honeydew melon with ham’ have just been delivered to the first markets.

Julia Jeliferenko and Stephanie Hahne at their booth at the first edition of the European Convenience Forum in Hamburg

The strawberries, raspberries, gooseberries, blackcurrants and blackberries from own soil are currently found in the fruit departments of the regional supermarkets and there is much enthusiasm. Regional tastings are currently organized for these new convenience products in the supermarkets, with suppliers directly addressing the consumer. In addition to the food retail trade, the newly launched product lines are also establishing themselves within the catering trade, as well as in farm shops, as office fruit and as a healthy snack for in between. As a result, it is not unthinkable that Levenig products will be available nationwide in the near future.

New since 01.05.2018: All varieties with lactose-free yoghurt are sold with separate sugar sachets. Furthermore, there now are the cups with chocolate or custard.

Other product lines
Feedback so far shows that consumers appreciate the combination of fresh sweet fruits and delicious gravy. All sauces are packaged and sealed separately in the cup to keep the fruit fresh and crisp until consumption. There is even a spoon, right inside the cup.

In the field of strawberries, the Allegro variety is used: a sugary sweet variety, which is very well suited as a healthy snack for in between. In addition, Levenig Fresh GmbH is also responding to the great demand for healthy and allergen-free products: that is the reason that the aforementioned snack cups are also available with lactose-free yoghurt. The use of flavor enhancers is completely omitted in the production of these fruit-to-go cups.

Levenig Fresh stands for high-quality berry fruit as a convenience article

In addition to the berries, which the company gets from their own orchards, exotic products are also marketed. To this end, the company works together with special import companies to ensure a continuous supply of high quality. The fresh-cut products with sugar-sweet pineapple are currently a real hit. New expansions of existing ranges are already in the planning phase: by August there will be an independent children's line and biodegradable packaging solutions are already being tested.

Fresh berry fruits from their own orchards

Family business
The Levenig Beerenobstkulturen GmbH company is a family business and has been cultivating its own berries (on about 200 hectares) in Nörvenich-Pingsheim (North Rhine-Westphalia, near Cologne) for more than 40 years. Due to the consistently positive response, further development was pursued and the family business expanded into a well-known berry supplier. The largest part of the area is reserved for strawberries, but the company also has raspberries, blackcurrants, blackberries and gooseberries in its assortment.

The logical consequence of the founding of Levenig Fresh GmbH in 2018 was to process their own fruit directly from the field, transforming them into tasty and healthy snacks through their own company. The newly built Aussiedlerhof, just outside Nörvenich-Pingsheim, created the ideal conditions for this.

For more information:
Levenig Fresh GmbH
Am Erdbeerhof 1
D-52388 Nörvenich-Pingsheim
Tel: +49 2235 95530-11
Fax: +49 2235 95530-15

BKL Beerenobst-Kulturen Levenig GmbH & Co. KG
Am Erdbeerhof 1
D-52388 Nörvenich-Pingsheim
Tel: +49 2235 95530-11
Fax: +49 2235 95530-15

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