Bai Guo Yuan has announced that it is to enter the fresh juice industry. Several products have been developed under the sub-brand "Hou Guo Zi" and will be sold in more than 3000 shops around China. The project was launched in 2017 January and works like this: Bai Guo Yuan offers ingredients and recipes, delegating the production to a third factory and sells the product itself.
There are three main products for Bai Guo Yuan: fresh fruit, dried fruit and fruit products. Fresh juice will be divided into the sub-category of fruit products. In the future, it's expected to take up 10% of the whole turnover.
Source: Sohu.com