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Several products has been developed under the sub-brand "Hou Guo Zi"

China: Bai Guo Yuan to enter the fresh juice industry

Bai Guo Yuan has announced that it is to enter the fresh juice industry. Several products have been developed under the sub-brand "Hou Guo Zi" and will be sold in more than 3000 shops around China. The project was launched in 2017 January and works like this: Bai Guo Yuan offers ingredients and recipes, delegating the production to a third factory and sells the product itself. 

There are three main products for Bai Guo Yuan: fresh fruit, dried fruit and fruit products. Fresh juice will be divided into the sub-category of fruit products. In the future, it's expected to take up 10% of the whole turnover. 

Source: Sohu.com

Publication date: 6/13/2018


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