Freshfel Europe’s elections took place during the Statutory Annual General Meeting at the beginning of the Annual Event, during which Mr. Weist (Rewe Group) and Mr. Laudani (Fruitimprese) were elected to Freshfel Europe’s Board as President and Vice President respectively. Upon election, Mr. Weist affirmed, “I am happy and also proud to be the first retailer representative representing our sector. This will allow me to support a product group that I am passionate about. Over the coming years we need to make sure politics understands and supports our sector in its specificities versus those of other agricultural sectors”. Mr. Laudani also expressed, “By working together, producers, traders and retailers can create value in the fruit and vegetable market and will be able to engage more final users, offering them unforgettable experiences”. Mr. Weist and Mr. Laudani join Mr. Marc De Naeyer (Treasurer) on the Freshfel Europe Board for a two-year term and will be assisted by the Chairs and Vice-Chairs of Freshfel Europe’s Divisions and Committees.
The General Meeting provided an opportunity to review the wide diversity of topics covered by the association, which range from agricultural policy, food and plant safety, sustainability, research and innovation, trade, nutrition and promotion. This coverage of policy areas aims to create a favourable environment to stimulate the consumption of fresh fruit and vegetables across Europe. The 2018 Freshfel Europe Activity Report provides an overview of the association’s activities in 2017-2018.