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Japan’s cold chain logistics helps Myanmar farmers

Japanese cold chain logistics expertise has come to the aid of strawberry farmers in Myanmar, radically reducing damage from poor transportation methods and heat before their produce is delivered. Refrigerated trucks supplied by Premium Sojitz Logistics Co, a Japan-Myanmar joint venture, transport strawberries daily from Pyin Oo Lwin in Mandalay Region.

The city near Mandalay is known for the country’s largest strawberry fields, but the fruit has long been stored along with luggage on long-haul buses before being delivered to a wholesale market in Yangon. Japanese trading house Sojitz Corp group established the joint venture in 2015 with Premium Distribution Co, a subsidiary of retail and logistics firm City Mart Holding Co, to help the Myanmar partner modernise its wholesale operations.

Ichiro Uesawa, managing director of the joint venture, has arranged for Myanmar strawberry farmers to visit Japan to show them the integrated food cold chain from fruit producers through retail outlets.

Premium Sojitz Logistics now collects nearly 60 percent of the total strawberry shipments from farmers in the city. This joint venture has also decided to start exporting Myanmar strawberries by air to Thailand in January next year. According to mmtimes.com, the firm has also received inquiries about the transportation of vegetables and fresh flowers in Myanmar.

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