The countdown has begun until JAZZ™ Apple Anniversary Day is officially marked in Japan following a special celebration in Tokyo last week.
Chairman of the Japan Anniversary Association, Mr. Kiyoshi Kase, presented T&G Global’s country manager for Japan, Mr. Tatsuya Kakemoto with a certificate to officially mark the new day at an event held at the New Zealand Embassy and hosted by New Zealand Trade and Enterprise.
Left to right: Simon Beck, T&G’s global commercial manager; Mr Craig Pettigrew NZTE trade commissioner, Japan; Mr. Satoru Aoyama, the president of AISS corporation; chairman of the Japan Anniversary Association, Mr. Kiyoshi Kase and Mr. Tatsuya Kakemoto, country manager for T&G in Japan.
Mr. Tatsuya Kakemoto says the occasion was a memorable success and bodes very well for a month-long lead up to the new official anniversary day for JAZZ™ on 28 June.
“The date was chosen as it marks the date the first container load of New Zealand-grown JAZZ™ apples arrived in the country seven years ago. Since then Japanese apple lovers have really embraced JAZZ™ to the extent it is now the number one premium imported apple in Japan. The team at T&G, and in-market customers, are looking forward to introducing JAZZ™ to new consumers this month through instore promotions and tastings across the country.”
The JAZZ™ season in Japan runs from May until August during which time an estimated 50 JAZZ™ apples will be eaten every minute showing that people in Japan really do enjoy an apple a day.
JAZZ is a trademarked premium apple brand owned by T&G Global. It’s known for being refreshingly tart with an intense juicy sweet flavour.
For more information:
Joanne Jalfon
T&G Global Ltd.
Email: joanne.jalfon@tandg.global