It happens thanks to Oranfrizer's combination of quality and quantity of the varietal innovations planted in Sicily, on the slopes of the Etna volcano.
"In England - explains the CEO Nello Alba (on the right) - we will export Tarocco red oranges also in June. We have organized harvesting according to proper crops in order to have a wide availability of fruits, that can reach and maintain the high level of standards required. From the beginning to the end of the season, now, we can sell in Italy and also export fruit with a great appeal for consumers".
Thanks to this growth path, the Sicilian citrus fruits exported from the heart of the Mediterranean increase. In England during the season 2017/18 the sales volume increased by 55%. The favorable climate and the high quality of the Tarocco red oranges have allowed the company to have higher volumes of citrus with excellent flavor and color - top quality both from an organoleptic point of view and from an aesthetic point of view.
During the Spring, red oranges are requested by the UK and Italy, where they are becoming a more present fruit at the table. Their nutritional value and their special origin are easily recognized.
"In England, we recorded a 55% increase in sales - says the export manager of Oranfrizer Sara Grasso - this growth joins the merit of the award given this year by Mark & Spencer to Oranfrizer as innovative supplier of the year, they have rewarded us for having proposed on the market various and new types of unique and special citrus fruit from Sicily and in particular the Tarocco; the British consumers this year will be able to buy the Tarocco red orange even in June at some UK distribution chains. Now we are leaving for the London Produce Show, both our NFC juices but also with our fresh pigmented citrus fruit to to make them taste to the sector operators interested in including them in their offer".
Oranfrizer
C.da Gagliola S.P. 28/I Km. 1,300
95048 Scordia (CT) - Italy
Tel.: +39 095 7937111
Fax: +39 095 7937192
Email: oranfrizer@oranfrizer.it
Web: www.oranfrizer.it