Andrés Rodríguez, executive director of Chile Prunes

"The main challenge for prunes worldwide is meeting the quality standards and the demand"

"The main challenge for prunes is to maintain the quality standards and increase the global demand, which has remained relatively stable since the 90's, except for a few peaks between 2009 and 2012." This is according to Andrés Rodríguez, executive director of Chile Prunes, speaking on behalf of the global prune industry at the Conference of the International Nut & Dried Fruit Council (INC), held in Seville between 21 and 23 May.

"There are three ways to give a boost to the demand: promotion, development of new markets and research," he said. "The benefits that dehydrated plums have on the health of people need to be better known."

The executive also highlighted that "plums have been gaining more and more ground in this world congress. We've had the chance to talk about the current situation and about the great challenges ahead, mainly when it comes to increasing the demand."

The INC has brought together great players in the nut and dried fruit industry from various countries. It has received 1,500 attendees, who have participated in thematic round tables and research panels and discussed issues related to innovation, production, exports, trends, global consumption, supply and demand or news in health search.

This year, Chile has sent a record delegation consisting of more than 50 executives, with a prominent participation in the nut and plum industry.

Source: SimFRUIT según Chile Prunes

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