The Crimson Snow® is a club apple variety that covers the year's second season and which offers a unique and premium flavour to Spanish consumers. Many have given it a chance this campaign, and Crimson Snow® has become the favourite apple of the entire family.
It is, without doubt, a unique apple, with exceptional organoleptic qualities, appearance, size and taste. It also benefits from a good brand communication strategy. Crimson Snow® connects with its target consumer and adapts to their needs. It is a trendy apple that can be consumed everywhere.
Thanks to all this, the multiple actions that have been carried out in recent months in the Spanish market have been very successful.
The promotions started a few months ago in the wholesale markets, where Spanish fruit sellers went to purchase Crimson Snow® apples from its official distributors (Bargosa, Frutas E. Sánchez, Eurobanan and Grupo DICA) and to participate in various draws. Crimson Snow® hostesses offered samples of the apple and gave away merchandising items for the brand and a kit with material for their fruit stores.
On the other hand, the final consumer can still participate, through Crimson Snow® ballots, in the draw for a Thermomix and a trip to Milan. Just stick the stickers of the Crimson Snow® apples on the downloadable tickets you'll find on the official campaign website: laqueselleva.com.
Crimson Snow® is also very active in social media sites like Instagram and Facebook, where it organises numerous draws and contests, giving away fantastic prizes, such as gift cards and Polaroid cameras.