In just two years, both partners experienced enormous increases in the production and commercialisation of the popular raspberry varieties, Kwanza and Kweli, grown by the Dutch breeder, Advanced Berry Breeding (ABB). The raspberries acreage doubled and the other berries, like blueberries and red currants, have also gotten increased acreage.
Until recently, Bfruit covered the Southern European market, while Special Fruit took care of sales to the Northern European market. As a result of the scale increase, which has resulted in enormous developments, Special Fruit will provide the entire European market with high-quality berries all year-round that are grown in the framework of this partnership, starting April 17. Bfruit will be managing the sales in Portugal and in non-European markets. In addition to that, Bfruit will also entirely focus on the full import flow of Portuguese berries, other fruits and vegetables grown for Special Fruit. In this regard, they will be responsible for the quality control, crop management, and the entire administrative and operational follow-up of Portuguese growers. Both parties want to unite around 400ha of Kwanza, Kweli and of other new exclusive varieties by 2020 that are already being tested both in production and commercialization and are proving to be unique and a strong bet in the markets.
Because of their special relationship with the growers, Special Fruit is strengthening its market position as a producer and increasing its flexibility. This will make it easier for Special Fruit to better take advantage of the developments occurring in this strongly evolving sector. Bfruit´s commercial team will be adding their talents to the Belgian Special Fruit sales team to make all of this happening. They will be reporting to Special Fruit Sales Director.
For more information:
Bfruit
Fábrica da Cuca, Rua de São Paio Padroeiro nº 174
Fábrica da Cuca, Rua de São Paio Padroeiro nº 174
Moreira de Cónegos,