Nuremberg discounter promotes environmentally friendly packaging

Organic fruit with environmentally friendly packaging, made of grass

NORMA has stepped up its involvement in protecting the environment: organic tomatoes, organic kiwi and organic apples are being sold with sustainable grass paper packaging - and even more fruit and vegetable products and other foodstuffs will follow with this form of packaging, the discounter from Nuremberg claimed. 



Protecting the environment, conserving resources - the list of NORMA targets in this important area is long. Their latest step are the packaging trays, now introduced nationwide in NORMA branches, which already consist of 50 percent grass paper. What this largely natural packaging material entails, is good for the environment and very remarkable: substantial reduction of water use and energy savings.

Whilst the production of one ton of conventional wood pulp consumes approximately 6,000 liters of water and more than 5,000 kilowatt hours of energy, the production of one ton of grass fiber requires 2 liters of water and 137 kilowatt hours of energy. It is obvious who the winner here is.

This becomes even clearer when we look at the considerable difference in CO2 emissions. For example, in grass fiber raw material production, the emission of the harmful greenhouse gas CO2 is reduced by a full 75 percent compared to standard wood pulp.

Furthermore, and this is also important, the natural grass used for the new NORMA packaging mainly comes from so-called compensatory areas - which means that this grass is not used to feed livestock and so it does not compete in that area either.

NORMA from Nuremberg has clearly stated its commitment to environmental protection and resource conservation in its corporate guidelines.

Source: NORMA

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