- Account Manager - Melbourne, Australia
- Grower - Australia
- Director of Marketing & Communications - Summerland (BC), Canada
- Lead Auditor
- Quality Assurance Team EA Region - Antwerp - Quality Assurance Supervisor
- General Manager Australia
- Einkaufskoordinator/in - Austria
- Chief plant protection agronomist
- Сhief agronomist
- Head of Sales for Mexico and Latin America
Top 5 -yesterday
- Lewis Lydon receives 2018 Reg Miller Award
- ProducePay raises $14m Series B Funding to help farmers feed the world
- Customers are into fruit and vegetables on corrugated board trays
- Kenya to export over 40 percent of avocados & other fresh produce to China
- Historic ruling against the illegal sale of blueberry varieties
Top 5 -last month
Top 5 -last week
Interview with Renzo Piracini from Macfrut
Interview during the set up
FreshPlaza (FP): President, just like with every fair, it's a miracle that everything is perfect and in order when it's time to open.
Renzo Piraccini (RP): Yes, a miracle possible thanks to everyone's passion and commitment.
FP: Does the fresh produce sector still need fairs in the age of Internet?
RP: Of course, they are essential. The sector is going through changes. Evolution has always been part of it, but things have sped up over the past few years. Those who don't adapt to technological change, new markets and e-commerce platforms risk being left behind. Macfrut is a way to illustrate what's new and make operators meet. Guests can learn all about new products and productive processes.
Photo taken during the set up on 8th May 2018
FP: But what can be new in a sector that consumers feel as backward? In ads, producers are always portrayed with a hoe, straw hat and a blade of grass between their teeth.
RP: Unfortunately that's the message that is conveyed. But our entrepreneurs are striving towards innovation. Or, actually, those who understood that innovation is essential are conquering the markets. There is plenty of innovation around: just think that vertical cultivation is now a common method, or that drones are used to map crops and save water and fertilisers. If consumers knew just how much work lies behind making high quality produce available at the right price, consumption would probably increase.
Photo taken during the set up on 8th May 2018
FP: And what are the problems?
RP: There are segments that are evolving quickly such as processing, packaging, post-harvest technologies, while the production segment is usually stiffer. It needs to be more organised so as to be able to reach new markets with a high-quality product that is nice to eat.
AcquaCampus, a field to test irrigation technologies
FP: But the new markets are far away...
RP: Yes, but the storage technologies and logistics available today enable companies to reach the entire globe at a competitive cost. For decades, Germany has been the preferred destination of Italian productions, but there's too much going on there now. The ten leading destinations for Italian produce are all in Europe: Germany (42%, +5.8%), France (14% of the total, +9.5%) and Austria (8%). Exports to Spain have increased by 12.8%. But we need to go beyond them. Refrigerated containers make it possible to export medium and long shelf-life fruit all over the world, and perishable fruit can be exported by plane.
FP: Considering the fierce competition, will the Italian fresh produce sector reaffirm itself?
RP: I'm confident it will, but a lot depends on the mentality of operators. Kiwis, apples, pears and table grapes are very popular all over the world, but operators need to seize the opportunities provided by globalisation. I'll stress it again: logistics make it possible to reach destinations all over the world quickly and at an affordable cost. Operators cannot keep thinking the old way.
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Other news in this sector:
- 10/19/2018 China: Online trade of fresh produce increased by 23.5% in first half of 2018
- 10/19/2018 Illegal imports of fruit and vegetables affecting Balochistan farmers
- 10/19/2018 UK reliance on Spanish horticulture is a fact
- 10/19/2018 India: Rising freight rates & traffic stops trouble Kashmir’s apple exports
- 10/19/2018 Sodexo embraces wonky fruit and vegetables
- 10/19/2018 Kenya to export over 40 percent of avocados & other fresh produce to China
- 10/18/2018 Peach and nectarine campaign completed
- 10/18/2018 Egyptian company Wadi El Nile aims to increase its exports to $12 mln next year
- 10/18/2018 Prices on Bonaire and Saba rising more than on St Eustatius
- 10/17/2018 Did Fresno Unified School district overpay by hundreds of thousands of dollars?
- 10/17/2018 The challenges of the Agri-food sector
- 10/17/2018 Moving location of fruit and vegetables in shops can lead to 15% sales increase
- 10/17/2018 Costa Rica works hard to expand export trade with China
- 10/17/2018 'Hungarian vegetable harvest steady around 1.9 mln tons'
- 10/16/2018 Romania imports 10 times more fruit and vegetables than it exported
- 10/16/2018 Taiwan to expand trade with Turkey
- 10/16/2018 Argentina has potential to export more fruit, but it must improve quality
- 10/16/2018 Minister Mwanamveka unhappy that Malawi is importing bananas
- 10/16/2018 Food products from Philippines aim for export to Russia
- 10/16/2018 Indonesian Minister of Agriculture Amran opens export market of mangosteen to Taiwan