SnapDragon and RubyFrost, the newest apple varieties to come out of New York State and two of the best tasting apples on the market, will be featured on the Lifetime Network’s morning lifestyle program, The Balancing Act, on May 15, 2018.
The Balancing Act segment features several Crunch Time Apple Growers (CTAG) who share the SnapDragon and RubyFrost story and insights on their farming practices, as well as the Crunch Time collective story – the largest group of growers in the State of New York.
“Crunch Time Apple Growers is a unique co-op of 145 growers across the state. CTAG produces over 60% of the apples in the New York. The vast majority of our farms are family owned, some going back six and seven generations,” said Joel Crist, Crunch Time Board Vice-Chairman. Crist, at 30 years old, is a fifth-generation farmer and one of several next generation farmers who are moving the industry forward.
“We jumped at the opportunity to share not only the history of Crunch Time and the two amazing apples we grow, but also the story of our farmers. They are innovative, forward thinking and committed to sustaining the land that their grandparents and great grandparents have farmed for decades.”
Rena Montedoro, Director of Marketing for Crunch Time said, “I am really excited we will be featured on The Balancing Act – it’s our target demographic and a great value fit for our brand.”
Now in its ninth season, The Balancing Act is a daily morning show (weekday mornings at 7:30 am ET/PT) that brings fresh ideas to today’s on-the-go modern woman to help balance and enrich her life every day. For additional information or to view a segment, visit: www.thebalancingact.com.
Contact:
Rena Montedoro
Crunch Time Apple Growers
Tel: (+1) 716-300-8072