Food-safe packaging was created, using the latest technologies. Only recycled materials were used. The plastic container is made entirely from recycled PET. The sleeve is manufactured from recycled FSC cardboard. The display stand in which the packaged tomatoes are presented also only contains recycled FSC cardboard. Greenco's goal, in the future, is to package all their Tommies snack vegetables in 100% recycled materials.
Sustainable growth
Greenco has reinforced their expert role in the area of cultivation as well as packaging. They have done so with the introduction of the Tommies Mini Toppers. These sweet mini tomatoes have a maximum weight of four grammes. Their brix level also never falls below nine. The choice of packaging is also unusual. Greenco CEO, Robert Ketelarij, is proud of the Tommies Mini Toppers' sustainable cladding. "Choosing this sustainable packaging fits seamlessly with our goal. We want to become the leading player in agricultural sustainability. Doing socially responsible business is our guiding principle when it comes to sustainable growth," he says.
"We are being continually innovative and keep working with partners from within, and outside of, our industry. This is so that everyone can be able to enjoy healthy snack vegetables. We have been in intensive collaboration with 4-PET Holding, Nedupack Thermoforming, Rutgers Printing & Packaging Solutions, and Smurfit Kappa. This led to us bringing a sustainable, luxury packaging to supermarkets", Robert adds.
No new raw materials
"We used no new raw materials for the plastic container. Two Tommies Mini Toppers containers were made from one PET bottle", says Jean-Loup van de Wiele, 4-PET Holding's General Director, and Jhon Bollen, General Director at Nedupack Thermoforming.
"The container's banding strip is also sustainable. A lot of progress has been made in recent years with the production of recycled cardboard. There is no longer a difference in the quality and look. You can see this in the Tommies Mini Toppers' sleeve," says Oscar Pepermans of Rutgers Printing & Packaging Solutions. This company specialises in foldable cardboard packaging.