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Tamil Nadu banana agripreneurs entering European markets

The first banana exports to Europe will start in a couple of months through separate private initiatives in Tamil Nadu. This will eventually open the doors to markets in the West for the local varieties.

The Trieste Port Authority in Italy is funding a project by the Tamil Nadu Banana Growers Federation, which is working with the Tamil Nadu Agriculture University, to standardise harvesting and post-harvest facilities for banana exports.

Through another project, a buyer based in Vienna, Austria, is supporting Tirupur-based fruits exporter Ka Ve Ezhilan of Greeneers Agro Products India. The exporter is partnering with the National Research Centre for Banana and a consultant in IIT-Madras for a cable conveyor for moving harvested bananas to the pack house.

Ezhilan, who is, on his own initiative, investing over ₹100,000 (€1,250) in a pack house for fruits exports in Pollachi, says the first consignment of about 100 kg of Grand Naine variety of banana will be airlifted by the end of the month. Then, exports will be stepped up and, by September, a 20-ton consignment of the fruit will be shipped out. The objective is to move about 150 such containers a year.

So now, as described on thehindubusinessline.com, exporters are targeting developed markets in Europe. While initially, the Cavendish banana will be shipped, there are plans to popularise local varieties including Red Banana, Poovan and Kathali.

Publication date: 5/7/2018


 


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