China and Chile signed a free trade agreement on November 11th, 2017, which helped to carry the international trade concept of "one belt, one road" to Latin America. Kingship quickly grasped this opportunity to step up its investment in South American countries like Chile.
On April 23rd, 2018, at exactly 13:48 the flags of Chile, China, the King Blueberry brand, and the Valle Frio Company were simultaneously raised in front of government officials, journalists, and more than 100 workers. This ceremony took place at the main gate of the factory of the world famous fruit brand Valle Frio in Coihueco. The participants in this ceremony included Mr. Juan Sebastian Moreno Urzua, board chair of Valle Frio; Mr. Li Hanqing, board chair of Kingship; Mr. Guan Renye, president of Credit Prosperity Fund; Mr. Jose Pedro Moreno, general manager of Valle Frio; and Mr. Diego, operations manager of Valle Frio.
Flag raising ceremony
Mr. Juan Sebastian Moreno Urzua, board chair of Valle Frio, presided over the ceremony. He introduced all the invited guests to the plantation history and wine culture in Valle Frio.
Mr. Juan Sebastian Moreno Urzua, board chair of Valle Frio, introduced the plantation history and wine culture of Valle Frio
Ms. Camila Comas, a representative of the director of the Chilean Foreign Investment Bureau, addressed the Kingship brand during the ceremony and expressed vigorous support.
Ms. Camila Comas, representative of the director of the Chilean Foreign Investment Bureau, addressed the Kingship brand
Mr. Liang Chao, president of Kingship, gave a keynote introduction during the ceremony in which he explained how the brand established a worldwide integrated supply system, constructed the optimum production and management environment, standardized market management procedures, quickly established brand knowledge in the people's minds, and turned into a brand that received worldwide praise.
Mr. Liang Chao, president of Kingship introduced the key features of their brand project
Board chair Li Hanqing stated during the ceremony that Kingship will make generous use of the Sino-Chilean Free Trade Agreement, zero percent customs tariffs, access regulations, looser regulations concerning manpower and resources, and more convenient processing at customs checkpoints. Kingship plans to further reduce the cost price for entrepreneurs, expand brand market shares, and provide consumers around the world with more, richer, and safer agricultural brand products.
Board chair Li Hanqing delivered his speech during the ceremony
Board chair Li Hanqing and president Liang Chao represented Kingship when they handed commemorative gifts to the Chilean Foreign Investment Bureau and Valle Frio after the ceremony.
Gift exchange
Mr. Guan Renye, president of Credit Prosperity Fund, examined the brand project of Kingship on the spot on that day. After the examination he expressed approval of the foreign investment method that kept the cost price low, product quality high, and capital low.