As part of a continuing effort to strengthen its position in the global avocado marketplace, Mission Produce today announced the launch of ‘Avocado Intel,’ a full-scale avocado knowledge resource exclusively for Mission Produce customers.
Offering a full slate of tools, the ‘Avocado Intel’ program is designed to provide actionable information for Mission’s account base.
According to Brent L. Scattini, Vice President of Sales & Marketing, the program showcases the company’s category management knowledge. “As an innovator in the market, Mission is taking the leadership position in providing our customers with the most comprehensive intelligence available. By offering category management services for our customers, and providing additional information through newsletters, market analysis and insights, we’ve positioned Mission to help our partners strategically grow their sales by harnessing our knowledge base.”
Recently, the company hired Jennifer Anazawa to analyze category management data. “Jennifer has years of experience in avocado-specific category management, and she brings a wealth of knowledge to the sales and marketing team,” said Denise Junqueiro, Mission’s Director of Marketing.
“The genesis of the program started when I was hired on to handle customer-specific marketing initiatives,” said Junqueiro. ”As the category management program has taken off, we’ve expanded to include additional information products and identified the need to have a full-time category manager on staff.”
According to Anazawa, the opportunity was ripe for more analysis in the avocado category. “Over the years, I’ve worked with different associations on category knowledge, but individual shippers haven’t really taken advantage of the information tools that are available. At Mission, we utilize IRI data, as well as additional resources, to offer our customers timely data to help them manage this important and growing category.”
For more information:
Robb Bertels
Mission Produce
Tel: +1 (805) 981-3650