Soup TO GO: healthy, easy soup idea

The Four o'clock cup-a-soup is already a thing; soon it may be four o'clock Soup TO GO. This snack may give you a boost, but it is not very healthy. Research done by Eurostat has found that 9 out of 10 Europeans still eat too few vegetables. The people at the Dutch company, JUST, thought that these numbers should be improved. They developed Soup TO GO; three fresh soup varieties that can be ready to eat in just one minute. In this way, they want to make it easier for people to eat fresh vegetables and also allow more people to enjoy eating fresh vegetables.

Thai Cauliflower Soup with 65g fresh cauliflower, Chinese cabbage and red bell peppers

Enthusiastic reactions
JUST introduced their Soup TO GO during the Compass FoodFocus days. "We got a lot of very enthusiastic reactions", says Perrin Aarts, JUST's Marketing & Innovation Executive. "Soup TO GO is an innovation specifically aimed at the convenience market. Soup TO GO can already be found in a number of large company canteens and the canteens of 50 Dutch high schools. It is also very suitable to sell at To Go points."

Hungarian Mushroom Soup with 60g of fresh mushrooms, leek and fennel

Pure and fresh, just like Mum made it
JUST explains the concept as 'pure and fresh, just like Mum makes it'. "Everyone recognises the unique taste of homemade soup like Mum used to make. JUST wants to make this experience available to everyone everywhere", says Perrin. "The starting point is that is pure and simple, just like Soup TO GO is. With fresh, finely sliced vegetable and a broth; consumers just have to add hot water. In this way, the vegetables retain their tasty, natural bite and vitamins. Stir once, let stand for a minute, and it is done. Once done, anyone can enjoy a bit of tasty soup, even during the hustle and bustle of a busy day on the go. The cardboard cup ensures that the soup stays warm, but your hands do not get burned."

The Soup TO GO packaging not only looks attractive; it also has a sturdy cardboard cup with a PP-lid. These are entirely recyclable and so, are better for the environment. The cardboard used as raw material comes from sustainably managed forests that fall under the Pefc & Fsc quality label.

Tuscan Minestrone Soup with 50g fresh red bell peppers and leeks

Three flavours
Soup TO GO comes in three flavours: Tuscan Minestrone Soup with 50g fresh red bell peppers, Hungarian Mushroom Soup with 60g fresh mushrooms, leek and fennel, and Thai Cauliflower Soup with 65g fresh cauliflower, Chinese cabbage and red bell peppers. "JUST chose these flavours to offer consumers a wide variety of tastes. Everyone can choose their favourite flavour and can enjoy Soup TO GO any and everywhere. Enjoy your fresh soup, just like at your mum's", concludes Perrin.

For more information:
JUST Brand Manager
Daan Vetters
M: +32 (0)486 423 072
daanvetters@justfresh.eu

JUST Marketing & Innovation Executive
Perrin Aarts
M: +31 (0)683 529 334
perrinaarts@justfresh.eu

www.justfresh.eu
@Just